The Hurricanes are delighted to announce a new partnership which sees leading independent beverage company Clean Collective become the official RTD partner of the Hurricanes Men’s Super Rugby Team.
Hurricanes General Manager of Commercial & Marketing, Dave Hutchens is excited about the new partnership.
“It’s awesome to partner with such an innovative and loved brand in Clean Collective. The impact they’ve managed to make and sustain in the RTD category in New Zealand is really admirable. The way in which they have continued to go head-to-head with some of the bigger players is something that aligns well with our brand, and ultimately the product choice they will bring to SKY Stadium on game day will only help improve the fan experience.”
Clean Collective National Sales Lead, Hamish Boyle was equally excited about the partnership.
“Partnering with the Hurricanes is new ground for us, but we’re ambitious around growing and diversifying our audience. We’re ultimately a lifestyle brand with a focus on providing drinkers with more health-conscious options – something we think pairs well with the sporting scene. Whether you’re celebrating a win or nursing a defeat, it’s just better guilt free.”
Clean Collective will debut at the first Hurricanes home game in Hawke’s Bay on 22 February, and then for each home game at SKY Stadium for the 2025 season, starting with the Blues on 1 March.
