The Hurricanes are thrilled to welcome Japanese multinational company, Kubota, on board as the new home jersey sponsor for 2025 and 2026.

Hurricanes CEO Avan Lee was delighted with the new partnership, and had nothing but praise for his early interactions with the Kubota team:

“We’re proud to have a globally recognised brand like Kubota join our extended Hurricanes whānau. It was evident from the get-go that both organisations have a lot to benefit from this partnership, and we’re really aligned in what we want to achieve over the next two years.”

“Although they’re a truly global brand, we’ve already developed a great connection with the local team in Palmerston North, and we see that as a testament to how much they know and genuinely care about their customers in the community too. We felt this mirrored our own values around connection and care for our people and fans.”

Kubota NZ Marketing and Business Development Manager, Ian Massicks, was equally optimistic about the partnership, seeing it as an opportunity to continue to build on Kubota’s growing brand awareness, and further immerse themselves in the social fabric of New Zealand.

"Partnering with the Hurricanes presents a tremendous opportunity for the Kubota brand, not only in New Zealand but on a global scale. As one of the world's most celebrated sports, rugby offers Kubota a unique chance to connect with audiences worldwide, week after week, while showcasing our commitment to excellence."

Dave Hutchens, General Manager of Commercial and Marketing for the Hurricanes, expressed his own enthusiasm about the partnership, emphasising its importance for both the men’s and women’s teams:

“Having the Kubota brand on our home jerseys for both the men’s and women’s teams is hugely significant. Kubota’s global presence not only supports our club’s wider goals for growth on the international stage, but it also promotes greater representation and visibility for women in sport. Kubota were clear from the outset that support of our Poua team was an integral part of forming a partnership with them”.

The Hurricanes will debut their new home jersey in Round 2 of the 2025 DHL Super Rugby Pacific competition, facing Fijian Drua at McLean Park in Napier on February 22, 2025. Hurricanes Poua follow suit on March 1 at SKY Stadium against the Blues.